Business Strategy


A Business Strategy determines how you will implement your business plan to achieve your goals and maximize your long term value. This can include determining if your business plan is feasible, assessing the market, acquiring capital, and commercializing your final product.

CTIP provides resources to help you identify the best business strategy for your product, including: identifying potential investors and commercial partners, licensing your technology to target companies in the market, starting your own venture, and identifying your company's competitive advantage over competitors. 

CTIP Business Strategy Resources

  • Alfred E. Mann Institute for Biomedical Engineering at USC (AMI@USC) - In addition to intellectual property and licensing management, AMI@USC provides expertise in regulatory, legal, and marketing. AMI@USC professionals provide free consultations to inventors and medical product companies seeking information including starting their own company, IP evaluation and market analysis, and commercialization. Those who wish additional assistance in maturing their inventions for commercialization can work with AMI professionals to pick and choose from a full menu of pre-launch products. AMI@USC provides consulting services to CTIP Investigators. Represented by Dr. Cesar Blanco (CTIP Steering Committee)

  • CHLA Center for Innovation (CFI) - CFI manages all business development matters for the Children's Hospital Los Angeles, including: offering educational opportunities for CHLA faculty and students around commercialization and industry partnerships; creating networking and showcasing opportunities for CHLA faculty and students with industry and investors; and supporting establishment of faculty start-ups. CFI supports CTIP Investigators with market assessments, introductions to industry experts and consultants to provide business planning guidance, technical resources, and engagement with potential industry partners. Led by Jessica Rousset (CTIP Co-Director)

  • USC Stevens Center for Innovation (USC Stevens) - USC Stevens works to commercialize promising technologies developed within the university by safeguarding ideas, securing intellectual property protection. USC Stevens focuses on the licensing of technologies, expanding industry collaborations, and supporting start-ups. The Center also hosts educational programs, community-building events and showcase opportunities.  Represented by Jennifer Dyer

  • USC Marshall School of Business: Center for Technology Commercialization (CTC) - CTC supports USC technology and entrepreneurship activities. The Center assists CTIP investigators in the areas of IP, business feasibility analysis, business planning, start-up financing, management team acquisition, funding preparation, and related issues. Led by Dr. Kathleen Allen (CTIP Steering Committee)

  • USC Coulter Translational Research Partnership Program - The Coulter program invites project proposals at all stages of development from concept to implementation for assessment including preliminary clinical need determination, technical assessment, market analysis, and team formation with relevant biomedical engineering faculty and/or clinicians. Led by Christine Matheson (CTIP Steering Committee)